Best Practices for Your Craft Booth Display
Best Practices for Your Craft Booth Display I visited a new local festival the other day, and it got me thinking. Who is teaching these vendors how to make an effective display? Nobody from what I saw. Lots of nice artwork and handmade goods there, nothing against their efforts. But walking around as a shopper (for once!! I never get to do that!), I was a little appalled by what I saw. And it hit me that maybe they just don't understand how bad that is for sales, to have such a dismal display for their wonderful products. I didn't visit many of those booths really, and not to be mean. There just didn't seem to be any reason to go in. I couldn't tell what was for sale, or they were staring at me behind a tiny table with nothing else around them. I don't know... some of them were pretty bad. It's so important to have a nice looking display. It really sets the tone and expectations for your customer. Think of it as your packaging, your store. What ki...