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Showing posts from April, 2019

Best Practices for Your Craft Booth Display

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Best Practices for Your Craft Booth Display I visited a new local festival the other day, and it got me thinking. Who is teaching these vendors how to make an effective display? Nobody from what I saw. Lots of nice artwork and handmade goods there, nothing against their efforts. But walking around as a shopper (for once!! I never get to do that!), I was a little appalled by what I saw. And it hit me that maybe they just don't understand how bad that is for sales, to have such a dismal display for their wonderful products. I didn't visit many of those booths really, and not to be mean. There just didn't seem to be any reason to go in. I couldn't tell what was for sale, or they were staring at me behind a tiny table with nothing else around them. I don't know... some of them were pretty bad. It's so important to have a nice looking display. It really sets the tone and expectations for your customer. Think of it as your packaging, your store. What ki

What to Do When the Craft Shows are NOT Going Well

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Rain at one of my best shows. Sad face! What to Do When the Craft Shows are NOT Going Well Bad show. We have all been there! I don't think it matters how long you have been selling your handmade work, a bad show feels terrible. One slow day at a festival can sometimes have you rethinking your entire path in life! ha.  Especially when you have so much of your hard work, heart, and cash wrapped up in your inventory. It hurts. But, when you are brand new at doing craft shows, you should expect the first few to be not great. There are many different factors that make a show good or bad for you... and it's not always predictable even when you figure them all out. It will take time and experience to learn, just like any other job. So don't freak out! Here are a few things to think about when you are having low sales in your booth: Find the Right Shows This is actually an ongoing quest forever. But especially in the beginning, it takes some time to figure o