Bohemian Mermaid Palace

Camping Out Mermaid Style    Oh this could be a good one! I love to camp. LOVE it. It's one of the best aspects of traveling to craft shows in my opinion. I am talking here about camper-less camping, aka 'car camping' or 'dry camping'. Took me a few years to make it as comfy as possible, adding and changing things bit by bit. Now that I have it nailed, I can go anywhere. In fact, it was preparing for my big Mermaid Tour 2010 that really got my digs styled out, and that 5000 miles provided some amazing camping opportunities for sure. Here are some of the main aspects of camping and how I do them.    I mention a bit about where and how to camp in my Taking Your Show on the Road post. Here I will get more into detail. So I guess the act of camping basically involves 3 areas... Sleeping, Eating, and Bathing .  SLEEPING I cannot emphasize enough the importance of getting good sleep while doing shows. Make your bed as cozy as possible. My ba

Take Your Show on the Road So maybe you've been doing your local craft shows for a bit, and are feeling it's time to look beyond the horizon for more selling opportunities. You will have a few things to consider when deciding whether you want to head out of town: - How much will it cost in gas, lodging, food and travel time? - How far are you willing to go?  - Where will you stay?  - Will you need a helper? - Will you need time off from your day job? - Considering all these factors, will it be worth it?   Should I Stay, Should I Go  Personally, I have always looked forward to the travel part of this job. For me it was never a question IF I would travel, just HOW I could do it in a way that worked well for me. Generally I'd say that if you want to make any kind of living, you have to sell regularly. If you have other selling venues like a web store, studio, galleries, wholesale, or plenty of local shows... you might not need to travel. Most vendors I kn

At long last, Part 4 of a series I'm calling (5 Steps to) Get Started Selling at Craft Fairs . Read Step #1: Find Your Shows , Step #2: Booth Display , and Step #3: Marketing Materials . Money Talk Okay, now we are getting down to business. I think most of us start out just making things because we love to, we are compelled to. Soon we have boxes of things, and then begin trying to sell them simply because we want to make more. At some point you can't help but consider making a living doing all the things you love most. And I fully believe in that dream. But now after so many years, I can tell you... while it is possible, it is not easy. Very few artists I know make a full time living, where they can buy houses and support families. For that you need some real business finesse, a way to sell consistently in multiple venues, and probably mixed with teaching classes or other service based offerings. I don' t have any data behind it , but this is what I've

 Ever since my first time selling crafts at a festival (circa 1995), I knew immediately it was for me. The energy, the direct contact with customers, talking about my work... and just the excitement of putting myself out there. It was electric. I felt then, and still do, that when I'm selling my work at a show I am my best self. It's so much fun! But it's also a ton of work. Physical, mental, emotional work. Which also feels good in its way, but may not be for everyone. Here I will lay out some of the pros and cons to consider when you're deciding if the craft show life is for you. Pro: Good Fun   Oh man. There is plenty of good fun to be had while vending at a festival. In fact, many of my friends think I have the best job ever. Well, I do. There are bands to hear, beers to drink, neighbors to visit with, customers to say nice things to you... oh and money to be made. All kinds of fun times. I mean, it is a festival. Most everyone is having a good time and l

Part 3 of a series of posts I'm calling (5 Steps to) Get Started Selling at Craft Fairs . Read Step #1: Find Your Shows and Step #2: Booth Display . Marketing Materials   Even at the dinkiest of shows, you have the opportunity to get your name and your work out into the world. I think it's the most basic marketing requirement to have a card to give out to your customers, with your contact info and what you make. People will see plenty of other booths throughout the day. If they are interested enough to buy your work or ask for a card, give them something to take away that will keep you in their minds long after they get home. It doesn't have to be fancy, but it should be a good reminder of what they saw in your booth, and where to find it later. My big 3 I have 3 marketing items I always give out in my booth - flyers, business cards and hang tags. I print all of them with my computer on card stock. You can get fancy stuff printed online fo

  I talk to a lot of artists and craftspeople, many of whom have Facebook pages for their businesses. I'm always a little surprised that they don't do Facebook ads. I think to most people, the whole process is pretty mysterious. I don't claim to be an expert, but I can say after some trial and error... they are cheap to run, very easy to point at your specific target market, and have served me pretty well.  Cheap you say? Yes. When I run an ad before a sales event, ie craft show, I usually spend $10-$20 for a week. The cool thing about FB ads is that you set your own daily spending limits. You do need to check that number each time you edit your ad, it will default to some ungodly number automatically. I believe the trick to keeping the cost down is to choose the Pay per Impressions option. This charges you each time your ad is shown 1000 times. Usually less than .50. Hey now! I did try the pay per click, and I found they only showed my ad a few h

This is part two of a series of posts I'm calling (5 Steps to) Get Started Selling at Craft Fairs . Read Step #1: Find Your Shows .   Booth Display Figuring out a booth display can be a little overwhelming at first. So many options and issues to address. You might not have much product to display or money to spend. I suggest, for this reason and many more, you find a friend you can share space with. That cuts your booth fee in half, gives you less space to fill, and a helper during the show for breaks and whatnot. In time you will grow more stock and maybe a desire to fill a whole booth alone. Help and company are still nice to have. Start by looking at other vendors' displays for ideas. You can find samples of booth setups all over the web , search for "booth shot" or "craft booth" on google or pinterest. If possible, attend some craft shows and pay attention to the displays of booths selling the types of crafts you make. Take notes,