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Showing posts from February, 2014

Are Craft Shows for You?

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 Ever since my first time selling crafts at a festival (circa 1995), I knew immediately it was for me. The energy, the direct contact with customers, talking about my work... and just the excitement of putting myself out there. It was electric. I felt then, and still do, that when I'm selling my work at a show I am my best self. It's so much fun! But it's also a ton of work. Physical, mental, emotional work. Which also feels good in its way, but may not be for everyone. Here I will lay out some of the pros and cons to consider when you're deciding if the craft show life is for you. Pro: Good Fun   Oh man. There is plenty of good fun to be had while vending at a festival. In fact, many of my friends think I have the best job ever. Well, I do. There are bands to hear, beers to drink, neighbors to visit with, customers to say nice things to you... oh and money to be made. All kinds of fun times. I mean, it is a festival. Most everyone is having a good time and l

Start Selling at Craft Fairs #3: Marketing Materials

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Part 3 of a series of posts I'm calling (5 Steps to) Get Started Selling at Craft Fairs . Read Step #1: Find Your Shows and Step #2: Booth Display . Marketing Materials   Even at the dinkiest of shows, you have the opportunity to get your name and your work out into the world. I think it's the most basic marketing requirement to have a card to give out to your customers, with your contact info and what you make. People will see plenty of other booths throughout the day. If they are interested enough to buy your work or ask for a card, give them something to take away that will keep you in their minds long after they get home. It doesn't have to be fancy, but it should be a good reminder of what they saw in your booth, and where to find it later. My big 3 I have 3 marketing items I always give out in my booth - flyers, business cards and hang tags. I print all of them with my computer on card stock. You can get fancy stuff printed online fo